Comparing Adaptive and Traditional Techniques for Direct Marketing
Created by W.Langdon from
gp-bibliography.bib Revision:1.7954
- @InProceedings{Eetal96,
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author = "A. E. Eiben and T. J. Euverman and W. Kowalczyk and
E. Peelen and F. Slisser and J. A. M. Wesseling",
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title = "Comparing Adaptive and Traditional Techniques for
Direct Marketing",
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booktitle = "Proceedings of the 4th European Congress on
Intelligent Techniques and Soft Computing",
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year = "1996",
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editor = "H.-J. Zimmermann",
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pages = "434--437",
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publisher_address = "Aachen, Germany",
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publisher = "Verlag Mainz",
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keywords = "genetic algorithms, genetic programming",
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URL = "http://citeseer.ist.psu.edu/cache/papers/cs/802/http:zSzzSzwww.wi.leidenuniv.nlzSz~guszzSzeufit96.pdf/eiben96comparing.pdf",
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URL = "http://citeseer.ist.psu.edu/eiben96comparing.html",
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size = "4 pages",
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abstract = "he paper contains results of a research project aimed
at application and evaluation of modern data analysis
techniques in the field of marketing. The investigated
techniques were: neural networks, evolutionary
algorithms, CHAID and logistic regression analysis. All
techniques were applied to the problem of making
optimal selections for direct mailing and the resulting
models were compared w.r.t. accuracy, interpretability,
transparency and time and expertise needed for their
construction.",
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notes = "
",
- }
Genetic Programming entries for
Gusz Eiben
T J Euverman
W Kowalczyk
E Peelen
F Slisser
J A M Wesseling
Citations