Consumer Behaviour and Marketing Fundamentals for Business Data Analytics

Created by W.Langdon from gp-bibliography.bib Revision:1.8129

@InCollection{deVries2019:chpt2,

• author = "Natalie Jane {de Vries} and Pablo Moscato",
• title = "Consumer Behaviour and Marketing Fundamentals for Business Data Analytics",
• booktitle = "Business and Consumer Analytics: New Ideas",
• publisher = "Springer International Publishing",
• year = "2019",
• editor = "Pablo Moscato and Natalie Jane {de Vries}",
• chapter = "2",
• pages = "119--162",
• keywords = "genetic algorithms, genetic programming",
• isbn13 = "978-3-030-06222-4",
• DOI = "doi:10.1007/978-3-030-06222-4_2",
• abstract = "This chapter provides the reader with a brief introduction to the basics of marketing. The intention is to help a non-marketer to understand what is needed in business and consumer analytics from a marketing perspective and continue bridging the gap between data scientists and business thinkers. A brief introduction to the discipline of marketing is presented followed by several topics that are crucial for understanding marketing and computational applications within the field. A background of market segmentationMarket segmentationand targeting strategies is followed by the description of typical bases for segmenting a market. Further, consumer behaviour literature and theory is discussed as well as the current trends for businesses regarding consumer behaviour.",

}

Genetic Programming entries for Natalie Jane de Vries Pablo Moscato

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