Modelling customer satisfaction for product development using genetic programming
Created by W.Langdon from
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- @Article{Chan:2009:JED,
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author = "Kit Yan Chan and C. K. Kwong and T. C. Wong",
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title = "Modelling customer satisfaction for product
development using genetic programming",
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journal = "Journal of Engineering Design",
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year = "2011",
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volume = "22",
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number = "1",
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pages = "55--68",
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month = jan,
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publisher = "Taylor \& Francis",
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keywords = "genetic algorithms, genetic programming, SBSE, SPL,
interaction terms, higher-order terms, customer
satisfaction, design attributes",
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ISSN = "0954-4828",
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DOI = "doi:10.1080/09544820902911374",
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abstract = "Product development involves several processes in
which product planning is the first one. Several tasks
normally are required to be conducted in the
product-planning process and one of them is to
determine settings of design attributes for products.
Facing with fierce competition in marketplaces,
companies try to determine the settings such that the
best customer satisfaction of products could be
obtained.To achieve this, models that relate customer
satisfaction to design attributes need to be developed
first. Previous research has adopted various modelling
techniques to develop the models, but those models are
not able to address interaction terms or higher-order
terms in relating customer satisfaction to design
attributes, or they are the black-box type models. In
this paper, a method based on genetic programming (GP)
is presented to generate models for relating customer
satisfaction to design attributes. The GP is first used
to construct branches of a tree representing structures
of a model where interaction terms and higher-order
terms can be addressed. Then an orthogonal
least-squares algorithm is used to determine the
coefficients of the model. The models thus developed
are explicit and consist of interaction terms and
higher-order terms in relating customer satisfaction to
design attributes. A case study of a digital camera
design is used to illustrate the proposed method.",
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notes = "Matlab a Department of Industrial and Systems
Engineering, The Hong Kong Polytechnic University,
Kowloon, Hong Kong",
- }
Genetic Programming entries for
Kit Yan Chan
Che Kit Kwong
T C Wong
Citations