Genetic Modelling of Customer Retention

Created by W.Langdon from gp-bibliography.bib Revision:1.8051

@InProceedings{eiben:1998:gmcr,

• author = "A. E. Eiben and A. E. Koudijs and F. Slisser",
• title = "Genetic Modelling of Customer Retention",
• booktitle = "Proceedings of the First European Workshop on Genetic Programming",
• year = "1998",
• editor = "Wolfgang Banzhaf and Riccardo Poli and Marc Schoenauer and Terence C. Fogarty",
• volume = "1391",
• series = "LNCS",
• pages = "178--186",
• address = "Paris",
• publisher_address = "Berlin",
• month = "14-15 " # apr,
• publisher = "Springer-Verlag",
• keywords = "genetic algorithms, genetic programming",
• ISBN = "3-540-64360-5",
• DOI = "doi:10.1007/BFb0055937",
• abstract = "This paper contains results of a research project aiming at the application and evaluation of modern data analysis techniques in the field of marketing. The investigated techniques are: genetic programm ing, rough data analysis, CHAID and logistic regression analysis. All four techniques are applied independently to the problem of customer retention modelling, using a database of a financial company. Models created by these techniques are used to gain insights into factors influencing customer behaviour and to make predictions on ending the relationship with the company in question. Comparing the predictive power of the obtained models shows that the genetic technology offers the highest performance.",
• notes = "EuroGP'98",
• affiliation = "Leiden University Dept. of Comp. Sci. The Netherlands The Netherlands",

}

Genetic Programming entries for Gusz Eiben A E Koudijs F Slisser

Citations