A Survey of Contextual Advertising

Created by W.Langdon from gp-bibliography.bib Revision:1.7630

@InProceedings{Niu:2009:FSKD,

• author = "Xiaofei Niu and Jun Ma and Dongmei Zhang",
• title = "A Survey of Contextual Advertising",
• booktitle = "Sixth International Conference on Fuzzy Systems and Knowledge Discovery, FSKD '09",
• year = "2009",
• month = aug,
• volume = "7",
• pages = "505--509",
• keywords = "genetic algorithms, genetic programming, Web page, contextual advertising, matching approach, search advertising category, semantic approach, Internet, advertising",
• DOI = "doi:10.1109/FSKD.2009.559",
• abstract = "Contextual advertising, a growing category of search advertising, refers to showing a list of ads in a Web page. In recent years, more and more researches have been carried on and various methods have been proposed. In this paper, the up-to-date methods for contextual advertising are studied. After giving a brief review of contextual advertising, three main approaches of current research, i.e. the matching, genetic programming (GP) and semantic approaches, are described and compared. At last, some challenges in contextual advertising are discussed, together with the potential future research directions.",
• notes = "p508 'In contrast to the matching approach, GP approach learns the best ranking strategies in order to effectively leverage all the evidence available while minimizing the placement of irrelevant ads.' Also known as \cite{5360061}",

}

Genetic Programming entries for Xiaofei Niu Jun Ma Dongmei Zhang

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